Sheeva.AI sees EV market growth potential for in-car payment tech

Klochikhin said Sheeva’s in-vehicle payment system — which he expects to be adopted in the U.S. by late 2023 or early 2024 — could play a major role in the wider adoption of EVs, given that it makes the charging process more seamless.

“Instead of having six, seven, eight different apps connected to different charging networks, you now have everything integrated within your vehicle,” Klochikhin said.

Sheeva’s technology is also more efficient at locating charging stations, assessing whether those charging stations are available and navigating the driver directly to the location, Klochiklin said.

A global automotive consumer study by Deloitte indicates that making it easier to pay for public charging is pivotal to the overall adoption of electric vehicles.

The consulting firm found that 56 percent of U.S. consumers surveyed prefer paying for EV charging using their credit or debit card. Only 25 percent prefer using a smartphone app. Those who prefer a pre-paid subscription plan was even lower, at 9 percent.

“One of the one of the immutable truths that we know about consumers is that … they’re not willing to compromise on convenience,” said Ryan Robinson, an automotive research leader with Deloitte.

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